World, this is me.  Me, this is world.  There.  I’m officially a blogger.

If you are reading this first post, you probably know me or one of my partners personally, so I’m starting off with a story that is, fittingly, quite personal.

When we sat down to craft our brand as a company, we weren’t exactly clear about the direction we wanted it to take at first.  Rosarae and I had been victims of a cruel economy, and more than that, we had lost sight of some of the reasons we became designers in the first place.  It can happen really easily when you work for a big company, but that doesn’t mean it’s the company’s fault.  Little by little you start aligning yourself with a larger entity, and you do it willingly, giving up one tiny piece of your own creative identity at a time, because you feel it’s worth it to have someone’s else’s very powerful name on your business card.  But when that relationship comes to an end, it can leave you feeling a little hollow and a lot confused.  Needless to say, I had ended up smack in the middle of some serious soul-searching.  I pulled out some of my tattered student work on a whim, and a flood of memories came back to me.  Just before I was about to graduate from design school, I set out to write something for the introduction of my portfolio.  I started with eloquent intentions, and before long had crafted a passage that attempted to illuminate my goals as an up-and-coming member of the creative work force.  It was a rant. It was full of my views on causes like preserving the ecosystem and having a strong commitment to creating things for the end user.  It was boring, pedantic, and to be quite honest, I felt like it didn’t say anything about me personally except that I knew how to get on top of my soapbox.  Talk about a snoozefest.  So I scrapped it all and wrote this instead:

“Here’s what I know: Dogs and coffee are divine creations. The color of a yellow highlighter is the only one in the whole world that I don’t like. The difference between merge and yield is gigantic. Words like “can’t” and “never” are very powerful, so using them sparingly and with a clear intention is a good idea. The left and right sides of my brain are in an everlasting argument over function versus fabulousness. If I won the lottery tomorrow, I would want to learn every language, give money to starving children, and buy a lifetime’s supply of peanut butter. You should listen to your mother. And when in doubt, simplify.

Here’s what you should know: I love what I do.”

Then suddenly, during my walk down memory lane, I found my voice again. I remembered why I had started down the path I had chosen.  I realized that I was still the same girl who loved all the same things and had the same quirky sense of self. Stronger and perhaps wiser, seasoned to the vicissitudes of the industry, and probably of sufficient age that I should start referring to myself as a woman instead of a girl, but the same person nonetheless.  I’m still me, and the wonder of a being business owner is that who I am as a person gets to permeate everything.  Every decision we make, every sentence we utter, every creative or non-creative endeavor we undertake is an extension of ourselves.  We no longer have to abide by someone else’s mantra that is a muddied or watered-down version of our own values.  Make no mistake- I’m not a corporate warrior.  Big companies with multi-million dollar design fees can get you some great experience, but I love being the little guy.  Girl.  Woman.  Whatever.  All our disadvantages are outweighed by the freedom that being 100% true to ourselves brings.

I don’t know how often I’ll post… inspiration is like a cat.  It only visits when it wants and it rarely answers when you call its name, but when it’s nice, it’s really nice.